Our Process A considered process will always give measurably better results. Whether we are hired to develop positioning strategy, to work from client research, or to collaborate with independent strategists, we pursue the same goal: Define the context and agree the objectives before starting to create. We work to understand your business. We work to understand your competitors and your customers. Most of all we work to understand what you need to say - so we can find the best way of saying it, both in words and design.