Profile Design Tactics was founded in 2000 with the aim of bringing the procedures of best practice strategic design to a wider client base. We drew together professionals with experience of working on some of Ireland's largest design projects. This expertise was then distilled into a measurable process for improving the communication of any brand, big or small. We have a collective experience that spans decades of design excellence. This is reflected in our collection of design awards both since Design Tactics started, and in our preceding careers.